Studies show that 90% of potential home buyers are looking at listings online before physically visiting a property. When it comes to these online listings professional real estate photographs make all the difference. Studies show you have only 2 seconds to grab a potential buyer's attention when you have no photos in your online listing, and 20 seconds when you do have photos. That pretty much says it all, you better have photos in your listing and they better be good. Twenty seconds and a potential sale could be lost. Can you rely on that 10% who don't use the Internet?
According to a 2010 Redfin study, homes that are professionally photographed sell for between $934 and $18,819 more than homes photographed by an amateur. The study also shows that homes photographed by a professional real estate photographer get 61% more online views. Imagine the edge over your competitors if your listings are getting 61% more views!
With only 15% of listings using professional real estate photography you can easily get in front of your competition. For a small portion of your marketing dollars you can give you listing more views, a potential higher selling price and save yourself time and hassle as well.